Normal view MARC view ISBD view

Preface to Marketing Management J. Paul Peter, James H. Donnelly

By: J. Paul PeterContributor(s): James H. DonnellyMaterial type: Text

TextPublication details: McGraw Hill Higher Education ; 2014 Edition: 14th EdISBN: 9781259251641 DDC classification: 658.8 Summary: Offers a presentation of the basic principles of marketing in such a way that the core concepts and ideas are covered in sufficient depth to ensure understanding. This book serves as an overview for critical issues in marketing management.

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings ( 1 )
Title notes ( 1 )
Comments ( 0 )

Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
BOOK	BAC PJ Library	658.8 PET (Browse shelf (Opens below))	Available		3201730

Total holds: 0

Browsing BAC shelves, Shelving location: PJ Library Close shelf browser (Hides shelf browser)

Previous	No cover image available							Next
Previous	658.8 MYU Principles of Marketing: Study Manual	658.8 PAL Introduction to Marketing: Theory and Practice /	658.8 PAL Introduction to Marketing: Theory and Practice /	658.8 PET Preface to Marketing Management	658.8 PET Marketing Management: Knowledge and Skills /	658.8 PRI Principles of Marketing: an Asian Perspective	658.8 PRI Principles of Marketing: an Asian Perspective	Next

Offers a presentation of the basic principles of marketing in such a way that the core concepts and ideas are covered in sufficient depth to ensure understanding. This book serves as an overview for critical issues in marketing management.

There are no comments on this title.

to post a comment.