Preface to Marketing Management  J. Paul Peter, James H. Donnelly

By: J. Paul PeterContributor(s): James H. DonnellyMaterial type: TextTextPublication details: McGraw Hill Higher Education  ; 2014 Edition: 14th EdISBN: 9781259251641 DDC classification: 658.8 Summary: Offers a presentation of the basic principles of marketing in such a way that the core concepts and ideas are covered in sufficient depth to ensure understanding. This book serves as an overview for critical issues in marketing management.
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Call number Status Date due Barcode Item holds
BOOK BOOK BAC
PJ Library 		658.8 PET (Browse shelf (Opens below)) Available 3201730
Total holds: 0

Offers a presentation of the basic principles of marketing in such a way that the core concepts and ideas are covered in sufficient depth to ensure understanding. This book serves as an overview for critical issues in marketing management.

There are no comments on this title.

to post a comment.