Preface to Marketing Management (Record no. 1579)
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000 -LEADER | |
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fixed length control field | 00693nam a2200181Ia 4500 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 201214s9999||||xx |||||||||||||| ||und|| |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9781259251641 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.8 |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | J. Paul Peter |
245 #0 - TITLE STATEMENT | |
Title | Preface to Marketing Management |
245 #0 - TITLE STATEMENT | |
Statement of responsibility, etc. | J. Paul Peter, James H. Donnelly |
250 ## - EDITION STATEMENT | |
Edition statement | 14th Ed |
260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
Name of publisher, distributor, etc. | McGraw Hill Higher Education |
260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
Date of publication, distribution, etc. | 2014 |
520 ## - SUMMARY, ETC. | |
Summary, etc. | Offers a presentation of the basic principles of marketing in such a way that the core concepts and ideas are covered in sufficient depth to ensure understanding. This book serves as an overview for critical issues in marketing management. |
700 ## - ADDED ENTRY--PERSONAL NAME | |
Personal name | James H. Donnelly |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
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BAC | BAC | PJ Library | 12/14/2020 | 658.8 PET | 3201730 | 12/14/2020 | 12/14/2020 | BOOK |