Preface to Marketing Management  (Record no. 1579)

MARC details
000 -LEADER
fixed length control field 00693nam a2200181Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
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020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781259251641 
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name J. Paul Peter
245 #0 - TITLE STATEMENT
Title Preface to Marketing Management 
245 #0 - TITLE STATEMENT
Statement of responsibility, etc. J. Paul Peter, James H. Donnelly
250 ## - EDITION STATEMENT
Edition statement 14th Ed
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. McGraw Hill Higher Education 
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Date of publication, distribution, etc. 2014 
520 ## - SUMMARY, ETC.
Summary, etc. Offers a presentation of the basic principles of marketing in such a way that the core concepts and ideas are covered in sufficient depth to ensure understanding. This book serves as an overview for critical issues in marketing management.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name James H. Donnelly
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
          BAC BAC PJ Library 12/14/2020   658.8 PET 3201730 12/14/2020 12/14/2020 BOOK