Preface to Marketing Management
J. Paul Peter
Preface to Marketing Management J. Paul Peter, James H. Donnelly - 14th Ed - McGraw Hill Higher Education 2014
Offers a presentation of the basic principles of marketing in such a way that the core concepts and ideas are covered in sufficient depth to ensure understanding. This book serves as an overview for critical issues in marketing management.
9781259251641
658.8
Preface to Marketing Management J. Paul Peter, James H. Donnelly - 14th Ed - McGraw Hill Higher Education 2014
Offers a presentation of the basic principles of marketing in such a way that the core concepts and ideas are covered in sufficient depth to ensure understanding. This book serves as an overview for critical issues in marketing management.
9781259251641
658.8