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		Advertising, promotion and other aspects of integrated marketing communications by Shimp, Terence A. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Cengage Learning 2013Availability: Items available for loan: RELIANCE (1) Call number: 658.82 SHI. Add to cart (remove)
		Integrated marketing communications in advertising and promotion / Terence A. Shimp. by Shimp, Terence A. Edition: 8th ed. (International student ed.)Material type: Text; Format: print ; Literary form: Not fiction Publication details: India : Cengage Learning India Pte Ltd, c2013Other title: Advertising and promotion..Availability: Items available for loan: RELIANCE (1) Call number: 658.82 SHI. Add to cart (remove)

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