Advertising, promotion and other aspects of integrated marketing communications

By: Shimp, Terence AMaterial type: TextTextPublication details: Cengage Learning 2013ISBN: 9781133191421DDC classification: 658.82 SHI LOC classification: HF5438.5 .S69 2013
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PJ Library
658.82 SHI (Browse shelf (Opens below)) Available 013751
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