Integrated marketing communications in advertising and promotion / Terence A. Shimp.
Material type: TextPublication details: India : Cengage Learning India Pte Ltd, c2013Edition: 8th ed. (International student ed.)Description: 729 p. : ill. ; 28 cmISBN: 9788131516522 (paperback); 9781133191421Other title: Advertising and promotionSubject(s): Communication in marketing | Sales promotion | Advertising | Direct marketingDDC classification: 658.82 SHI LOC classification: HF5415.123 | Shi 2012Item type | Current library | Call number | Status | Date due | Barcode | Item holds |
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BOOK | RELIANCE PJ Library | 658.82 SHI (Browse shelf (Opens below)) | Available | 015761 |
Total holds: 0
Includes bibliographical references and indexes.
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