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Involving customers in new service development [electronic resource] / editors, Bo Edvardsson ... [et al.].

by Edvardsson, Bo, 1952- | ProQuest (Firm).

Series: Series on technology management ; v. 11Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction Publication details: London : Hackensack, NJ ; London : Imperial College Press ; Distributed by World Scientific Publishing Co., c2006Online access: Click to View Availability: No items available.

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Back where we belong - marketing as the organization's core strategy / guest editors, Bo Edvardsson and Philipp Klaus.

by Edvardsson, Bo [editor.] | Klaus, Philipp [editor.].

Series: Journal of Service Management ; Volume 25 Number 2Material type: Text Text; Format: available online remote; Literary form: Not fiction Publisher: [Bradford, England] : Emerald, 2014Copyright date: 2014Online access: Click to View Availability: No items available.

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