Back where we belong - marketing as the organization's core strategy / guest editors, Bo Edvardsson and Philipp Klaus.

Contributor(s): Edvardsson, Bo [editor.] | Klaus, Philipp [editor.]Material type: TextTextSeries: Journal of Service Management ; Volume 25 Number 2Publisher: [Bradford, England] : Emerald, 2014Copyright date: 2014Description: 1 online resource (131 pages) : illustrations, chart, tablesContent type: text Media type: computer Carrier type: online resourceISBN: 9781784410988Subject(s): Marketing -- Congresses | MarketingGenre/Form: Electronic books.Additional physical formats: Print version:: Back where we belong - marketing as the organization's core strategy.DDC classification: 658.8 LOC classification: HF5411 | .B335 2014Online resources: Click to View
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"formerly International Journal of Service Industry Management."

Includes bibliographical references at the end of each chapters.

Description based on online resource; title from PDF title page (ebrary, viewed September 11, 2014).

Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

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