The marketer's handbook [electronic resource] : reassessing marketing techniques for modern business / Laurie Young.

By: Young, Laurie, 1955-Contributor(s): ProQuest (Firm)Material type: TextTextPublication details: Chichester, West Sussex, U.K : Wiley, 2011Description: xix, 494 p. : illSubject(s): Marketing | Industrial managementGenre/Form: Electronic books.DDC classification: 658.8 LOC classification: HF5415 | .Y7917 2011Online resources: Click to View
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Includes bibliographical references(p. [469]-477) and index.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

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