The marketer's handbook [electronic resource] : reassessing marketing techniques for modern business / Laurie Young.
Material type: TextPublication details: Chichester, West Sussex, U.K : Wiley, 2011Description: xix, 494 p. : illSubject(s): Marketing | Industrial managementGenre/Form: Electronic books.DDC classification: 658.8 LOC classification: HF5415 | .Y7917 2011Online resources: Click to ViewNo physical items for this record
Includes bibliographical references(p. [469]-477) and index.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
There are no comments on this title.