The marketer's handbook reassessing marketing techniques for modern business /

Young, Laurie, 1955-

The marketer's handbook reassessing marketing techniques for modern business / [electronic resource] : Laurie Young. - Chichester, West Sussex, U.K : Wiley, 2011. - xix, 494 p. : ill.

Includes bibliographical references(p. [469]-477) and index.


Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.






Marketing.
Industrial management.


Electronic books.

HF5415 / .Y7917 2011

658.8