The marketer's handbook (Record no. 64838)

MARC details
000 -LEADER
fixed length control field 01408nam a2200397Ia 4500
001 - CONTROL NUMBER
control field EBC697612
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20240120132520.0
006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS
fixed length control field m o d |
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
fixed length control field cr cn|||||||||
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 110225s2011 enka sb 001 0 eng d
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
Canceled/invalid LC control number 2011007563
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
Canceled/invalid ISBN 9780470746875
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
Canceled/invalid ISBN 9781119973522
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
Canceled/invalid ISBN 9781119978503
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
Canceled/invalid ISBN 9781119978510
035 ## - SYSTEM CONTROL NUMBER
System control number (MiAaPQ)EBC697612
035 ## - SYSTEM CONTROL NUMBER
System control number (Au-PeEL)EBL697612
035 ## - SYSTEM CONTROL NUMBER
System control number (CaPaEBR)ebr10510707
035 ## - SYSTEM CONTROL NUMBER
System control number (CaONFJC)MIL340509
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)756496460
040 ## - CATALOGING SOURCE
Original cataloging agency MiAaPQ
Transcribing agency MiAaPQ
Modifying agency MiAaPQ
050 #4 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415
Item number .Y7917 2011
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Edition number 22
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Young, Laurie,
-- 1955-
245 14 - TITLE STATEMENT
Title The marketer's handbook
Medium [electronic resource] :
Remainder of title reassessing marketing techniques for modern business /
Statement of responsibility, etc. Laurie Young.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Chichester, West Sussex, U.K :
Name of publisher, distributor, etc. Wiley,
Date of publication, distribution, etc. 2011.
300 ## - PHYSICAL DESCRIPTION
Extent xix, 494 p. :
Other physical details ill.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references(p. [469]-477) and index.
533 ## - REPRODUCTION NOTE
Type of reproduction Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Industrial management.
655 #4 - INDEX TERM--GENRE/FORM
Genre/form data or focus term Electronic books.
710 2# - ADDED ENTRY--CORPORATE NAME
Corporate name or jurisdiction name as entry element ProQuest (Firm)
856 40 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="https://ebookcentral.proquest.com/lib/bacm-ebooks/detail.action?docID=697612">https://ebookcentral.proquest.com/lib/bacm-ebooks/detail.action?docID=697612</a>
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