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Integrated marketing communications in advertising and promotion / Terence A. Shimp.

by Shimp, Terence A.

Edition: 8th ed. (International student ed.)Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: India : Cengage Learning India Pte Ltd, c2013Other title: Advertising and promotion..Availability: Items available for loan: RELIANCE (1) Call number: 658.82 SHI.

Advertising, promotion, and supplemental aspects of integrated marketing communications Terence A. Shimp

by Terence A. Shimp.

Edition: 4th.Material type: Text Text Publication details: Fort Worth Dryden Press 1997Availability: Items available for loan: IACT (1) Call number: 658.82.

Advertising, promotion, and supplemental aspects of integrated marketing communications Terence A. Shimp

by Terence A. Shimp.

Edition: 4th.Material type: Text Text Publication details: Fort Worth Dryden Press 1997Availability: Items available for loan: IACT (1) Call number: 658.82.

Advertising, promotion, and supplemental aspects of integrated marketing communications Terence A. Shimp

by Terence A. Shimp.

Edition: 4th.Material type: Text Text Publication details: Fort Worth Dryden Press 1997Availability: Items available for loan: IACT (1) Call number: 658.82.

Advertising, promotion, and supplemental aspects of integrated marketing communications Terence A. Shimp

by Terence A. Shimp.

Edition: 4th.Material type: Text Text Publication details: Fort Worth Dryden Press 1997Availability: Items available for loan: IACT (1) Call number: 658.82.

Advertising, promotion, and supplemental aspects of integrated marketing communications Terence A. Shimp

by Terence A. Shimp.

Edition: 4th.Material type: Text Text Publication details: Fort Worth Dryden Press 1997Availability: Items available for loan: IACT (1) Call number: 658.82.

Advertising, promotion, and other aspects of integrated marketing communications Terence A Shimp

by Terence A Shimp.

Edition: 7th.Material type: Text Text Publication details: London Thomson Learning 2006Availability: Items available for loan: IACT (1) Call number: 658.82.

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