Marketing planning by design [electronic resource] : systematic planning for successful marketing strategy / Ralf E. Strauss.

By: Strauss, Ralf EContributor(s): ProQuest (Firm)Material type: TextTextPublication details: Chichester, England ; Hoboken, NJ : Wiley, c2008Description: xviii, 350 p. : ill., plansSubject(s): Marketing -- Management | Strategic planningGenre/Form: Electronic books.DDC classification: 658.8/02 LOC classification: HF5415.13 | .S8789 2008Online resources: Click to View
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Includes bibliographical references (p. [303]-328) and index.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

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