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Marketing planning by design systematic planning for successful marketing strategy /

Strauss, Ralf E.

Marketing planning by design systematic planning for successful marketing strategy / [electronic resource] : Ralf E. Strauss. - Chichester, England ; Hoboken, NJ : Wiley, c2008. - xviii, 350 p. : ill., plans.

Includes bibliographical references (p. [303]-328) and index.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

ISBN:

LCCN:

Subjects--Topical Terms:
Marketing--Management.
Strategic planning.

Index Terms--Genre/Form:
Electronic books.

LC Class. No.: HF5415.13 / .S8789 2008

Dewey Class. No.: 658.8/02

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