Marketing technologies [electronic resource] : corporate cultures and technological change / Elena Simakova.

By: Simakova, Elena, 1973-Contributor(s): ProQuest (Firm)Material type: TextTextSeries: Routledge studies in innovation, organization and technology ; 25.Publication details: London ; New York : Routledge, 2013Description: xvi, 185 pISBN: 9780203102039 (electronic bk.)Subject(s): Organizational change | Electronic commerce | Technological innovations -- Economic aspects | Management -- Technological innovationsGenre/Form: Electronic books.DDC classification: 381 LOC classification: HD58.8 | .S576 2013Online resources: Click to View
Contents:
The "market turn" in science and technology studies -- Marketing technologies : in theory, and in practice -- Inside corporations : an ethnographic approach -- Becoming a neophyte marketer -- Marketing texts as discursive objects, or do texts speak for themselves? -- "Softly, softly" tagging the world -- RFID "theatre of the proof" -- Concluding remarks.
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Includes bibliographical references and index.

The "market turn" in science and technology studies -- Marketing technologies : in theory, and in practice -- Inside corporations : an ethnographic approach -- Becoming a neophyte marketer -- Marketing texts as discursive objects, or do texts speak for themselves? -- "Softly, softly" tagging the world -- RFID "theatre of the proof" -- Concluding remarks.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

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