Marketing technologies (Record no. 88378)

MARC details
000 -LEADER
fixed length control field 02013nam a2200433 a 4500
001 - CONTROL NUMBER
control field EBC1092741
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20240120134244.0
006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS
fixed length control field m o d |
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
fixed length control field cr cn|||||||||
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 120302s2013 enk sb 001 0 eng d
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
Canceled/invalid LC control number 2012006972
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
Canceled/invalid ISBN 9780415624770 (hardback)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780203102039 (electronic bk.)
035 ## - SYSTEM CONTROL NUMBER
System control number (MiAaPQ)EBC1092741
035 ## - SYSTEM CONTROL NUMBER
System control number (Au-PeEL)EBL1092741
035 ## - SYSTEM CONTROL NUMBER
System control number (CaPaEBR)ebr10632405
035 ## - SYSTEM CONTROL NUMBER
System control number (CaONFJC)MIL417429
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)823387018
040 ## - CATALOGING SOURCE
Original cataloging agency MiAaPQ
Transcribing agency MiAaPQ
Modifying agency MiAaPQ
050 #4 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HD58.8
Item number .S576 2013
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 381
Edition number 23
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Simakova, Elena,
-- 1973-
245 10 - TITLE STATEMENT
Title Marketing technologies
Medium [electronic resource] :
Remainder of title corporate cultures and technological change /
Statement of responsibility, etc. Elena Simakova.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. London ;
-- New York :
Name of publisher, distributor, etc. Routledge,
Date of publication, distribution, etc. 2013.
300 ## - PHYSICAL DESCRIPTION
Extent xvi, 185 p.
490 1# - SERIES STATEMENT
Series statement Routledge studies in innovation, organization, and technology ;
Volume/sequential designation v. 25
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note The "market turn" in science and technology studies -- Marketing technologies : in theory, and in practice -- Inside corporations : an ethnographic approach -- Becoming a neophyte marketer -- Marketing texts as discursive objects, or do texts speak for themselves? -- "Softly, softly" tagging the world -- RFID "theatre of the proof" -- Concluding remarks.
533 ## - REPRODUCTION NOTE
Type of reproduction Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Organizational change.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Electronic commerce.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Technological innovations
General subdivision Economic aspects.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Management
General subdivision Technological innovations.
655 #4 - INDEX TERM--GENRE/FORM
Genre/form data or focus term Electronic books.
710 2# - ADDED ENTRY--CORPORATE NAME
Corporate name or jurisdiction name as entry element ProQuest (Firm)
830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE
Uniform title Routledge studies in innovation, organization and technology ;
Volume/sequential designation 25.
856 40 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="https://ebookcentral.proquest.com/lib/bacm-ebooks/detail.action?docID=1092741">https://ebookcentral.proquest.com/lib/bacm-ebooks/detail.action?docID=1092741</a>
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