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Simakova, Elena, 1973-

Marketing technologies corporate cultures and technological change / [electronic resource] : Elena Simakova. - London ; New York : Routledge, 2013. - xvi, 185 p. - Routledge studies in innovation, organization, and technology ; v. 25 . - Routledge studies in innovation, organization and technology ; 25. .

Includes bibliographical references and index.

The "market turn" in science and technology studies -- Marketing technologies : in theory, and in practice -- Inside corporations : an ethnographic approach -- Becoming a neophyte marketer -- Marketing texts as discursive objects, or do texts speak for themselves? -- "Softly, softly" tagging the world -- RFID "theatre of the proof" -- Concluding remarks.


Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

ISBN: 9780203102039 (electronic bk.)

LCCN:

Subjects--Topical Terms:
Organizational change.
Electronic commerce.
Technological innovations--Economic aspects.
Management--Technological innovations.

Index Terms--Genre/Form:
Electronic books.

LC Class. No.: HD58.8 / .S576 2013

Dewey Class. No.: 381