The international brand valuation manual [electronic resource] : a complete overview and analysis of brand valuation techniques, methodologies and applications / Gabriela Salinas.

By: Salinas, GabrielaContributor(s): ProQuest (Firm)Material type: TextTextPublication details: Chichester, West Sussex, England ; Hoboken, N.J. : Wiley, c2009Description: xxviii, 420 p. : illISBN: 9780470745816 (electronic bk.)Subject(s): Branding (Marketing) | Brand name products | ValuationGenre/Form: Electronic books.DDC classification: 657/.7 LOC classification: HF5415.1255 | .S35 2009Online resources: Click to View
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Includes bibliographical references and index.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

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