The international brand valuation manual (Record no. 64971)

MARC details
000 -LEADER
fixed length control field 01483nam a2200385 a 4500
001 - CONTROL NUMBER
control field EBC698227
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20240120132524.0
006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS
fixed length control field m o d |
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
fixed length control field cr cn|||||||||
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 090206s2009 enkad sb 001 0 eng d
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
Canceled/invalid LC control number 2009004184
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
Canceled/invalid ISBN 9780470740316 (cloth)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780470745816 (electronic bk.)
035 ## - SYSTEM CONTROL NUMBER
System control number (MiAaPQ)EBC698227
035 ## - SYSTEM CONTROL NUMBER
System control number (Au-PeEL)EBL698227
035 ## - SYSTEM CONTROL NUMBER
System control number (CaPaEBR)ebr10500915
035 ## - SYSTEM CONTROL NUMBER
System control number (CaONFJC)MIL328251
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)762164126
040 ## - CATALOGING SOURCE
Original cataloging agency MiAaPQ
Transcribing agency MiAaPQ
Modifying agency MiAaPQ
050 #4 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.1255
Item number .S35 2009
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 657/.7
Edition number 22
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Salinas, Gabriela.
245 14 - TITLE STATEMENT
Title The international brand valuation manual
Medium [electronic resource] :
Remainder of title a complete overview and analysis of brand valuation techniques, methodologies and applications /
Statement of responsibility, etc. Gabriela Salinas.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Chichester, West Sussex, England ;
-- Hoboken, N.J. :
Name of publisher, distributor, etc. Wiley,
Date of publication, distribution, etc. c2009.
300 ## - PHYSICAL DESCRIPTION
Extent xxviii, 420 p. :
Other physical details ill.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
533 ## - REPRODUCTION NOTE
Type of reproduction Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Branding (Marketing)
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Brand name products.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Valuation.
655 #4 - INDEX TERM--GENRE/FORM
Genre/form data or focus term Electronic books.
710 2# - ADDED ENTRY--CORPORATE NAME
Corporate name or jurisdiction name as entry element ProQuest (Firm)
856 40 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="https://ebookcentral.proquest.com/lib/bacm-ebooks/detail.action?docID=698227">https://ebookcentral.proquest.com/lib/bacm-ebooks/detail.action?docID=698227</a>
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