The international brand valuation manual a complete overview and analysis of brand valuation techniques, methodologies and applications /
Salinas, Gabriela.
The international brand valuation manual a complete overview and analysis of brand valuation techniques, methodologies and applications / [electronic resource] : Gabriela Salinas. - Chichester, West Sussex, England ; Hoboken, N.J. : Wiley, c2009. - xxviii, 420 p. : ill.
Includes bibliographical references and index.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
9780470745816 (electronic bk.)
Branding (Marketing)
Brand name products.
Valuation.
Electronic books.
HF5415.1255 / .S35 2009
657/.7
The international brand valuation manual a complete overview and analysis of brand valuation techniques, methodologies and applications / [electronic resource] : Gabriela Salinas. - Chichester, West Sussex, England ; Hoboken, N.J. : Wiley, c2009. - xxviii, 420 p. : ill.
Includes bibliographical references and index.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
9780470745816 (electronic bk.)
Branding (Marketing)
Brand name products.
Valuation.
Electronic books.
HF5415.1255 / .S35 2009
657/.7