Customer relationship management / Mullick, N. H.
Material type: TextLanguage: English Original language: Dutch Publication details: Upper Saddle River, NJ : Oxford University Press, 2016Description: 433 p. : ill. ; 25 cmISBN: 027368177XSubject(s): Customer relations -- ManagementDDC classification: 658.812 MUL LOC classification: HF5415.5 | .M44 2016Review: "Geared to MBA students and undergraduate students in the later years of their study, as well as those attending courses on CRM, direct marketing, relationship marketing, database management or business intelligence, the book is also appropriate for graduate students in information management attending courses on CRM and participants in specific CRM/database management. Students reading this book should have basic knowledge of marketing management."--BOOK JACKET.Item type | Current library | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|
BOOK | RELIANCE PJ Library | 658.8 PEE (Browse shelf (Opens below)) | Available | 005512 | ||
BOOK | RELIANCE PJ Library | 658.8 PEE (Browse shelf (Opens below)) | Available | 005513 | ||
BOOK | RELIANCE PJ Library | 658.812 MUL (Browse shelf (Opens below)) | Available | 007351 |
Includes bibliographical references and index.
"Geared to MBA students and undergraduate students in the later years of their study, as well as those attending courses on CRM, direct marketing, relationship marketing, database management or business intelligence, the book is also appropriate for graduate students in information management attending courses on CRM and participants in specific CRM/database management. Students reading this book should have basic knowledge of marketing management."--BOOK JACKET.
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