Customer relationship management / (Record no. 3773)

MARC details
000 -LEADER
fixed length control field 01200nam a2200253 a 4500
001 - CONTROL NUMBER
control field 2005040020
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20230515074053.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 050208s2005 nju b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2005040020
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 027368177X
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency OrLoB-B
041 1# - LANGUAGE CODE
Language code of text/sound track or separate title eng
Language code of original dut
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.5
Item number .M44 2016
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.812 MUL
090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN)
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) HF5415.5
Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) Pel 2016
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Mullick, N. H.
245 10 - TITLE STATEMENT
Title Customer relationship management /
Statement of responsibility, etc. Mullick, N. H.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Upper Saddle River, NJ :
Name of publisher, distributor, etc. Oxford University Press,
Date of publication, distribution, etc. 2016.
300 ## - PHYSICAL DESCRIPTION
Extent 433 p. :
Other physical details ill. ;
Dimensions 25 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
520 1# - SUMMARY, ETC.
Summary, etc. "Geared to MBA students and undergraduate students in the later years of their study, as well as those attending courses on CRM, direct marketing, relationship marketing, database management or business intelligence, the book is also appropriate for graduate students in information management attending courses on CRM and participants in specific CRM/database management. Students reading this book should have basic knowledge of marketing management."--BOOK JACKET.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Customer relations
General subdivision Management.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Full call number Barcode Date last seen Price effective from Koha item type
          RELIANCE RELIANCE PJ Library 02/25/2021 658.812 MUL 007351 02/25/2021 02/25/2021 BOOK
          RELIANCE RELIANCE PJ Library 02/09/2022 658.8 PEE 005512 02/09/2022 02/09/2022 BOOK
          RELIANCE RELIANCE PJ Library 02/09/2022 658.8 PEE 005513 02/09/2022 02/09/2022 BOOK