Customer relationship management / (Record no. 3773)
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000 -LEADER | |
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fixed length control field | 01200nam a2200253 a 4500 |
001 - CONTROL NUMBER | |
control field | 2005040020 |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20230515074053.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 050208s2005 nju b 001 0 eng |
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
LC control number | 2005040020 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 027368177X |
040 ## - CATALOGING SOURCE | |
Original cataloging agency | DLC |
Transcribing agency | DLC |
Modifying agency | OrLoB-B |
041 1# - LANGUAGE CODE | |
Language code of text/sound track or separate title | eng |
Language code of original | dut |
050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
Classification number | HF5415.5 |
Item number | .M44 2016 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.812 MUL |
090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) | |
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | HF5415.5 |
Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) | Pel 2016 |
100 1# - MAIN ENTRY--PERSONAL NAME | |
Personal name | Mullick, N. H. |
245 10 - TITLE STATEMENT | |
Title | Customer relationship management / |
Statement of responsibility, etc. | Mullick, N. H. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
Place of publication, distribution, etc. | Upper Saddle River, NJ : |
Name of publisher, distributor, etc. | Oxford University Press, |
Date of publication, distribution, etc. | 2016. |
300 ## - PHYSICAL DESCRIPTION | |
Extent | 433 p. : |
Other physical details | ill. ; |
Dimensions | 25 cm. |
504 ## - BIBLIOGRAPHY, ETC. NOTE | |
Bibliography, etc. note | Includes bibliographical references and index. |
520 1# - SUMMARY, ETC. | |
Summary, etc. | "Geared to MBA students and undergraduate students in the later years of their study, as well as those attending courses on CRM, direct marketing, relationship marketing, database management or business intelligence, the book is also appropriate for graduate students in information management attending courses on CRM and participants in specific CRM/database management. Students reading this book should have basic knowledge of marketing management."--BOOK JACKET. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Customer relations |
General subdivision | Management. |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
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RELIANCE | RELIANCE | PJ Library | 02/25/2021 | 658.812 MUL | 007351 | 02/25/2021 | 02/25/2021 | BOOK | |||||
RELIANCE | RELIANCE | PJ Library | 02/09/2022 | 658.8 PEE | 005512 | 02/09/2022 | 02/09/2022 | BOOK | |||||
RELIANCE | RELIANCE | PJ Library | 02/09/2022 | 658.8 PEE | 005513 | 02/09/2022 | 02/09/2022 | BOOK |