Customer relationship management /
Mullick, N. H.
Customer relationship management / Mullick, N. H. - Upper Saddle River, NJ : Oxford University Press, 2016. - 433 p. : ill. ; 25 cm.
Includes bibliographical references and index.
"Geared to MBA students and undergraduate students in the later years of their study, as well as those attending courses on CRM, direct marketing, relationship marketing, database management or business intelligence, the book is also appropriate for graduate students in information management attending courses on CRM and participants in specific CRM/database management. Students reading this book should have basic knowledge of marketing management."--BOOK JACKET.
027368177X
2005040020
Customer relations--Management.
HF5415.5 / .M44 2016
658.812 MUL
Customer relationship management / Mullick, N. H. - Upper Saddle River, NJ : Oxford University Press, 2016. - 433 p. : ill. ; 25 cm.
Includes bibliographical references and index.
"Geared to MBA students and undergraduate students in the later years of their study, as well as those attending courses on CRM, direct marketing, relationship marketing, database management or business intelligence, the book is also appropriate for graduate students in information management attending courses on CRM and participants in specific CRM/database management. Students reading this book should have basic knowledge of marketing management."--BOOK JACKET.
027368177X
2005040020
Customer relations--Management.
HF5415.5 / .M44 2016
658.812 MUL