Perspectives on promotion and database marketing [electronic resource] : the collected works of Robert C Blattberg / editor, Greg M Allenby.

By: Blattberg, Robert C, 1942-Contributor(s): Allenby, Greg M. (Greg Martin), 1956- | ProQuest (Firm)Material type: TextTextPublication details: Singapore : World Scientific, 2010Description: xi, 316 p. : illISBN: 9789814287067 (electronic bk.)Subject(s): Blattberg, Robert C., 1942- | Database marketingGenre/Form: Electronic books.LOC classification: HF5415.126 | .B53 2010Online resources: Click to View
Contents:
pt. 1. Early Bob-- contributions to econometrics and marketing-- pt. 2. Statistical Bob-- contributions to statistical analysis in marketing -- pt. 3. Promotion Bob-- contributions to sales promotions -- pt. 4. Big Bob-- Contributions that were industry-changing.
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
No physical items for this record

Includes bibliographical references.

pt. 1. Early Bob-- contributions to econometrics and marketing-- pt. 2. Statistical Bob-- contributions to statistical analysis in marketing -- pt. 3. Promotion Bob-- contributions to sales promotions -- pt. 4. Big Bob-- Contributions that were industry-changing.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

There are no comments on this title.

to post a comment.