Perspectives on promotion and database marketing (Record no. 66874)

MARC details
000 -LEADER
fixed length control field 01717nam a2200397 a 4500
001 - CONTROL NUMBER
control field EBC731226
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20240120132644.0
006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS
fixed length control field m o d |
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
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008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 100728s2010 si a sb 000 0deng d
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
Canceled/invalid LC control number 2010285876
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
Canceled/invalid ISBN 9789814287050
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
Canceled/invalid ISBN 9814287059
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789814287067 (electronic bk.)
035 ## - SYSTEM CONTROL NUMBER
System control number (MiAaPQ)EBC731226
035 ## - SYSTEM CONTROL NUMBER
System control number (Au-PeEL)EBL731226
035 ## - SYSTEM CONTROL NUMBER
System control number (CaPaEBR)ebr10422546
035 ## - SYSTEM CONTROL NUMBER
System control number (CaONFJC)MIL276142
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)671648611
040 ## - CATALOGING SOURCE
Original cataloging agency MiAaPQ
Transcribing agency MiAaPQ
Modifying agency MiAaPQ
050 #4 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.126
Item number .B53 2010
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Blattberg, Robert C.,
-- 1942-
245 10 - TITLE STATEMENT
Title Perspectives on promotion and database marketing
Medium [electronic resource] :
Remainder of title the collected works of Robert C Blattberg /
Statement of responsibility, etc. editor, Greg M Allenby.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Singapore :
Name of publisher, distributor, etc. World Scientific,
Date of publication, distribution, etc. 2010.
300 ## - PHYSICAL DESCRIPTION
Extent xi, 316 p. :
Other physical details ill.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note pt. 1. Early Bob-- contributions to econometrics and marketing-- pt. 2. Statistical Bob-- contributions to statistical analysis in marketing -- pt. 3. Promotion Bob-- contributions to sales promotions -- pt. 4. Big Bob-- Contributions that were industry-changing.
533 ## - REPRODUCTION NOTE
Type of reproduction Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
600 10 - SUBJECT ADDED ENTRY--PERSONAL NAME
Personal name Blattberg, Robert C.,
Dates associated with a name 1942-
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Database marketing.
655 #4 - INDEX TERM--GENRE/FORM
Genre/form data or focus term Electronic books.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Allenby, Greg M.
Fuller form of name (Greg Martin),
Dates associated with a name 1956-
710 2# - ADDED ENTRY--CORPORATE NAME
Corporate name or jurisdiction name as entry element ProQuest (Firm)
856 40 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="https://ebookcentral.proquest.com/lib/bacm-ebooks/detail.action?docID=731226">https://ebookcentral.proquest.com/lib/bacm-ebooks/detail.action?docID=731226</a>
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