Perspectives on promotion and database marketing the collected works of Robert C Blattberg /

Blattberg, Robert C., 1942-

Perspectives on promotion and database marketing the collected works of Robert C Blattberg / [electronic resource] : editor, Greg M Allenby. - Singapore : World Scientific, 2010. - xi, 316 p. : ill.

Includes bibliographical references.

pt. 1. Early Bob-- contributions to econometrics and marketing-- pt. 2. Statistical Bob-- contributions to statistical analysis in marketing -- pt. 3. Promotion Bob-- contributions to sales promotions -- pt. 4. Big Bob-- Contributions that were industry-changing.


Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

9789814287067 (electronic bk.)




Blattberg, Robert C., 1942-


Database marketing.


Electronic books.

HF5415.126 / .B53 2010