Integrated marketing communications in advertising and promotion / Terence A. Shimp.

By: Shimp, Terence AMaterial type: TextTextPublication details: India : Cengage Learning India Pte Ltd, c2013Edition: 8th ed. (International student ed.)Description: 729 p. : ill. ; 28 cmISBN: 9788131516522 (paperback); 9781133191421Other title: Advertising and promotionSubject(s): Communication in marketing | Sales promotion | Advertising | Direct marketingDDC classification: 658.82 SHI LOC classification: HF5415.123 | Shi 2012
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PJ Library 		658.82 SHI (Browse shelf (Opens below)) Available 015761
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Includes bibliographical references and indexes.

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