Integrated marketing communications in advertising and promotion / (Record no. 4832)

MARC details
000 -LEADER
fixed length control field 00842cam a2200253 a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field s2013 ii 000 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788131516522 (paperback)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781133191421
050 14 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.123
Item number Shi 2012
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.82 SHI
090 ## -
-- HF5415.123
-- Shi 2012
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Shimp, Terence A.
245 10 - TITLE STATEMENT
Title Integrated marketing communications in advertising and promotion /
Statement of responsibility, etc. Terence A. Shimp.
246 3# -
-- Advertising and promotion.
250 ## - EDITION STATEMENT
Edition statement 8th ed. (International student ed.)
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. India :
Name of publisher, distributor, etc. Cengage Learning India Pte Ltd,
Date of publication, distribution, etc. c2013.
300 ## - PHYSICAL DESCRIPTION
Extent 729 p. :
Other physical details ill. ;
Dimensions 28 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and indexes.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Communication in marketing.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Sales promotion.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Direct marketing.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Full call number Barcode Date last seen Price effective from Koha item type
          RELIANCE RELIANCE PJ Library 06/20/2022 658.82 SHI 015761 06/20/2022 06/20/2022 BOOK