Integrated marketing communications in advertising and promotion /
Shimp, Terence A.
Integrated marketing communications in advertising and promotion / Advertising and promotion. Terence A. Shimp. - 8th ed. (International student ed.) - India : Cengage Learning India Pte Ltd, c2013. - 729 p. : ill. ; 28 cm.
Includes bibliographical references and indexes.
9788131516522 (paperback) 9781133191421
Communication in marketing.
Sales promotion.
Advertising.
Direct marketing.
HF5415.123 / Shi 2012
658.82 SHI
Integrated marketing communications in advertising and promotion / Advertising and promotion. Terence A. Shimp. - 8th ed. (International student ed.) - India : Cengage Learning India Pte Ltd, c2013. - 729 p. : ill. ; 28 cm.
Includes bibliographical references and indexes.
9788131516522 (paperback) 9781133191421
Communication in marketing.
Sales promotion.
Advertising.
Direct marketing.
HF5415.123 / Shi 2012
658.82 SHI