Normal view MARC view ISBD view

The new strategic brand management: advanced insights and strategic thinking Jean-Noel Kapferer

By: Jean-Noel KapfererMaterial type: Text

TextPublication details: London Kogan Page 2008Edition: 4thISBN: 9786611228972 DDC classification: 658.83

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
BOOK	IACT PJ Library	658.83 (Browse shelf (Opens below))	Available		IACT4360

Total holds: 0

Previous				No cover image available				Next
Previous	658.83 Consumer behavior and culture: consequences for global marketing and advertising	658.83 Consumer behavior and culture: consequences for global marketing and advertising	658.83 Buy ology: truth and lies about why we buy	658.83 The new strategic brand management: advanced insights and strategic thinking	658.83 Marketing research: an applied orientation: instructor's manual with transparency masters and data disk	658.83 Marketing research: tools & techniques	658.83 Working with agencies: an insider's guide	Next

There are no comments on this title.

to post a comment.