The new strategic brand management: (Record no. 9453)

MARC details
000 -LEADER
fixed length control field 00377nam a2200121Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 230817s9999||||xx |||||||||||||| ||und||
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9786611228972
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.83
Item number 4360
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Jean-Noel Kapferer
245 #4 - TITLE STATEMENT
Title The new strategic brand management:
Remainder of title advanced insights and strategic thinking
Statement of responsibility, etc. Jean-Noel Kapferer
250 ## - EDITION STATEMENT
Edition statement 4th.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. London
Name of publisher, distributor, etc. Kogan Page
Date of publication, distribution, etc. 2008
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Full call number Barcode Date last seen Price effective from Koha item type
        IACT IACT PJ Library 08/17/2023 658.83 IACT4360 08/17/2023 08/17/2023 BOOK