Three threats to brand relevance [electronic resource] : strategies that work / David Aaker.

By: Aaker, DavidContributor(s): ProQuest (Firm)Material type: TextTextSeries: Jossey-Bass short format seriesPublication details: San Francisco : Jossey-Bass, 2013Edition: 1st edDescription: v, 43 pISBN: 9781118658031 (electronic bk.)Subject(s): Brand name products | Branding (Marketing) | Technological innovationsGenre/Form: Electronic books.LOC classification: HD69.B7 | A25 2013Online resources: Click to View
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Includes bibliographical references.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

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