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Three threats to brand relevance strategies that work /

Aaker, David.

Three threats to brand relevance strategies that work / [electronic resource] : David Aaker. - 1st ed. - San Francisco : Jossey-Bass, 2013. - v, 43 p. - Jossey-Bass short format series .

Includes bibliographical references.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

ISBN: 9781118658031 (electronic bk.)

Subjects--Topical Terms:
Brand name products.
Branding (Marketing)
Technological innovations.

Index Terms--Genre/Form:
Electronic books.

LC Class. No.: HD69.B7 / A25 2013

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