Three threats to brand relevance (Record no. 94483)

MARC details
000 -LEADER
fixed length control field 01359nam a2200385 a 4500
001 - CONTROL NUMBER
control field EBC1166314
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20240120134734.0
006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS
fixed length control field m o d |
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
fixed length control field cr cn|||||||||
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 130422s2013 cau sb 000 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
Canceled/invalid ISBN 9781118658093
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781118658031 (electronic bk.)
035 ## - SYSTEM CONTROL NUMBER
System control number (MiAaPQ)EBC1166314
035 ## - SYSTEM CONTROL NUMBER
System control number (Au-PeEL)EBL1166314
035 ## - SYSTEM CONTROL NUMBER
System control number (CaPaEBR)ebr10684916
035 ## - SYSTEM CONTROL NUMBER
System control number (CaONFJC)MIL477761
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)838414893
040 ## - CATALOGING SOURCE
Original cataloging agency MiAaPQ
Transcribing agency MiAaPQ
Modifying agency MiAaPQ
050 #4 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HD69.B7
Item number A25 2013
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Aaker, David.
245 10 - TITLE STATEMENT
Title Three threats to brand relevance
Medium [electronic resource] :
Remainder of title strategies that work /
Statement of responsibility, etc. David Aaker.
250 ## - EDITION STATEMENT
Edition statement 1st ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. San Francisco :
Name of publisher, distributor, etc. Jossey-Bass,
Date of publication, distribution, etc. 2013.
300 ## - PHYSICAL DESCRIPTION
Extent v, 43 p.
490 0# - SERIES STATEMENT
Series statement Jossey-Bass short format series
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references.
533 ## - REPRODUCTION NOTE
Type of reproduction Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Brand name products.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Branding (Marketing)
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Technological innovations.
655 #4 - INDEX TERM--GENRE/FORM
Genre/form data or focus term Electronic books.
710 2# - ADDED ENTRY--CORPORATE NAME
Corporate name or jurisdiction name as entry element ProQuest (Firm)
856 40 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="https://ebookcentral.proquest.com/lib/bacm-ebooks/detail.action?docID=1166314">https://ebookcentral.proquest.com/lib/bacm-ebooks/detail.action?docID=1166314</a>
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