Ambush marketing in sports [electronic resource] : theory and practice / Gerd Nufer.

By: Nufer, GerdContributor(s): ProQuest (Firm)Material type: TextTextSeries: Routledge sports marketingPublication details: New York : Routledge, c2013Description: xiv, 157 p. : illISBN: 9780203371282 (electronic bk.)Subject(s): Sports -- Marketing | Corporate sponsorshipGenre/Form: Electronic books.DDC classification: 796.06/9 LOC classification: GV716 | .N84 2013Online resources: Click to View
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Includes bibliographical references and index.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

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