Ambush marketing in sports theory and practice /

Nufer, Gerd.

Ambush marketing in sports theory and practice / [electronic resource] : Gerd Nufer. - New York : Routledge, c2013. - xiv, 157 p. : ill. - Routledge sports marketing .

Includes bibliographical references and index.


Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

9780203371282 (electronic bk.)




Sports--Marketing.
Corporate sponsorship.


Electronic books.

GV716 / .N84 2013

796.06/9