Ambush marketing in sports (Record no. 93882)

MARC details
000 -LEADER
fixed length control field 01356nam a2200385 a 4500
001 - CONTROL NUMBER
control field EBC1157744
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20240120134704.0
006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS
fixed length control field m o d |
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
fixed length control field cr cn|||||||||
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 120927s2013 nyua sb 001 0 eng d
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
Canceled/invalid LC control number 2012037500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
Canceled/invalid ISBN 9780415626781 (hbk)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780203371282 (electronic bk.)
035 ## - SYSTEM CONTROL NUMBER
System control number (MiAaPQ)EBC1157744
035 ## - SYSTEM CONTROL NUMBER
System control number (Au-PeEL)EBL1157744
035 ## - SYSTEM CONTROL NUMBER
System control number (CaPaEBR)ebr10676489
035 ## - SYSTEM CONTROL NUMBER
System control number (CaONFJC)MIL469931
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)833767710
040 ## - CATALOGING SOURCE
Original cataloging agency MiAaPQ
Transcribing agency MiAaPQ
Modifying agency MiAaPQ
050 #4 - LIBRARY OF CONGRESS CALL NUMBER
Classification number GV716
Item number .N84 2013
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 796.06/9
Edition number 23
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Nufer, Gerd.
245 10 - TITLE STATEMENT
Title Ambush marketing in sports
Medium [electronic resource] :
Remainder of title theory and practice /
Statement of responsibility, etc. Gerd Nufer.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York :
Name of publisher, distributor, etc. Routledge,
Date of publication, distribution, etc. c2013.
300 ## - PHYSICAL DESCRIPTION
Extent xiv, 157 p. :
Other physical details ill.
490 0# - SERIES STATEMENT
Series statement Routledge sports marketing
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
533 ## - REPRODUCTION NOTE
Type of reproduction Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Sports
General subdivision Marketing.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Corporate sponsorship.
655 #4 - INDEX TERM--GENRE/FORM
Genre/form data or focus term Electronic books.
710 2# - ADDED ENTRY--CORPORATE NAME
Corporate name or jurisdiction name as entry element ProQuest (Firm)
856 40 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="https://ebookcentral.proquest.com/lib/bacm-ebooks/detail.action?docID=1157744">https://ebookcentral.proquest.com/lib/bacm-ebooks/detail.action?docID=1157744</a>
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