Advertising, promotion, and supplemental aspects of integrated marketing communications Terence A. Shimp

By: Terence A. ShimpMaterial type: TextTextPublication details: Fort Worth Dryden Press 1997Edition: 4thISBN: 9780030103520DDC classification: 658.82
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)