Advertising, promotion, and supplemental aspects of integrated marketing communications (Record no. 5477)

MARC details
000 -LEADER
fixed length control field 00388nam a2200121Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 230817s9999||||xx |||||||||||||| ||und||
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780030103520
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.82
Item number 384
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Terence A. Shimp
245 #0 - TITLE STATEMENT
Title Advertising, promotion, and supplemental aspects of integrated marketing communications
Statement of responsibility, etc. Terence A. Shimp
250 ## - EDITION STATEMENT
Edition statement 4th.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Fort Worth
Name of publisher, distributor, etc. Dryden Press
Date of publication, distribution, etc. 1997
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Full call number Barcode Date last seen Price effective from Koha item type
        IACT IACT PJ Library 08/17/2023 658.82 IACT0384 08/17/2023 08/17/2023 BOOK