Basic marketing : a global-managerial approach / E. Jerome McCarthy, William D. Perreault, Jr.
Material type:
TextSeries: Irwin series in marketingPublication details: Homewood, IL : Irwin , c1993Edition: 11th edDescription: xxii, 763, 15, 14 p. : col. ill. ; 27 cmISBN: 025610509X; 9780256105094Subject(s): Marketing -- Management | Marketing -- United States -- Management | Export marketing -- ManagementDDC classification: 658.8 MCC LOC classification: HF5415.13 | .M369 1993
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RELIANCE PJ Library | 658.8 MCC (Browse shelf (Opens below)) | Available | 015541 |
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| 658.8 KOT Principles of marketing / | 658.8 KOT Marketing for hospitality and tourism / | 658.8 MCC Basic marketing - a global managerial approach | 658.8 MCC Basic marketing : a global-managerial approach | 658.8 MOR Elements Of Marketing | 658.8 MOR Elements Of Marketing | 658.8 PEE Customer relationship management / |
Includes bibliographical references (p. 723-760) and indexes.
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