Basic marketing : a global-managerial approach
McCarthy, E. Jerome
Basic marketing : a global-managerial approach / E. Jerome McCarthy, William D. Perreault, Jr. - 11th ed. - Homewood, IL : Irwin , c1993. - xxii, 763, 15, 14 p. : col. ill. ; 27 cm. - Irwin series in marketing. .
Includes bibliographical references (p. 723-760) and indexes.
025610509X 9780256105094
92031792 //r93
Marketing--Management.
Marketing--Management.--United States
Export marketing--Management.
HF5415.13 / .M369 1993
658.8 MCC
Basic marketing : a global-managerial approach / E. Jerome McCarthy, William D. Perreault, Jr. - 11th ed. - Homewood, IL : Irwin , c1993. - xxii, 763, 15, 14 p. : col. ill. ; 27 cm. - Irwin series in marketing. .
Includes bibliographical references (p. 723-760) and indexes.
025610509X 9780256105094
92031792 //r93
Marketing--Management.
Marketing--Management.--United States
Export marketing--Management.
HF5415.13 / .M369 1993
658.8 MCC