Basic marketing (Record no. 4716)
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000 -LEADER | |
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fixed length control field | 00966nam a2200301 a 4500 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 920812s1993 ilua b 00100 eng |
010 ## - | |
-- | 92031792 //r93 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 025610509X |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9780256105094 |
035 ## - | |
-- | 6473071 |
040 ## - CATALOGING SOURCE | |
Original cataloging agency | DLC |
Transcribing agency | DLC |
Modifying agency | DLC |
050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
Classification number | HF5415.13 |
Item number | .M369 1993 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.8 MCC |
090 ## - | |
-- | HF5415.13 |
-- | Mcc |
100 10 - MAIN ENTRY--PERSONAL NAME | |
Personal name | McCarthy, E. Jerome |
245 10 - TITLE STATEMENT | |
Title | Basic marketing |
Remainder of title | : a global-managerial approach |
Statement of responsibility, etc. | / E. Jerome McCarthy, William D. Perreault, Jr. |
250 ## - EDITION STATEMENT | |
Edition statement | 11th ed. |
260 0# - PUBLICATION, DISTRIBUTION, ETC. | |
Place of publication, distribution, etc. | Homewood, IL |
Name of publisher, distributor, etc. | : Irwin |
Date of publication, distribution, etc. | , c1993. |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xxii, 763, 15, 14 p. |
Other physical details | : col. ill. |
Dimensions | ; 27 cm. |
440 #0 - SERIES STATEMENT/ADDED ENTRY--TITLE | |
Title | Irwin series in marketing. |
504 ## - BIBLIOGRAPHY, ETC. NOTE | |
Bibliography, etc. note | Includes bibliographical references (p. 723-760) and indexes. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Marketing |
General subdivision | Management. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Marketing |
Geographic subdivision | United States |
General subdivision | Management. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Export marketing |
General subdivision | Management. |
700 10 - ADDED ENTRY--PERSONAL NAME | |
Personal name | Perreault, William D. |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
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RELIANCE | RELIANCE | PJ Library | 02/09/2022 | 658.8 MCC | 015541 | 02/09/2022 | 02/09/2022 | BOOK |