Basic marketing (Record no. 4716)

MARC details
000 -LEADER
fixed length control field 00966nam a2200301 a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 920812s1993 ilua b 00100 eng
010 ## -
-- 92031792 //r93
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 025610509X
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780256105094
035 ## -
-- 6473071
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency DLC
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.13
Item number .M369 1993
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8 MCC
090 ## -
-- HF5415.13
-- Mcc
100 10 - MAIN ENTRY--PERSONAL NAME
Personal name McCarthy, E. Jerome
245 10 - TITLE STATEMENT
Title Basic marketing
Remainder of title : a global-managerial approach
Statement of responsibility, etc. / E. Jerome McCarthy, William D. Perreault, Jr.
250 ## - EDITION STATEMENT
Edition statement 11th ed.
260 0# - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Homewood, IL
Name of publisher, distributor, etc. : Irwin
Date of publication, distribution, etc. , c1993.
300 ## - PHYSICAL DESCRIPTION
Extent xxii, 763, 15, 14 p.
Other physical details : col. ill.
Dimensions ; 27 cm.
440 #0 - SERIES STATEMENT/ADDED ENTRY--TITLE
Title Irwin series in marketing.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references (p. 723-760) and indexes.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
General subdivision Management.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
Geographic subdivision United States
General subdivision Management.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Export marketing
General subdivision Management.
700 10 - ADDED ENTRY--PERSONAL NAME
Personal name Perreault, William D.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Full call number Barcode Date last seen Price effective from Koha item type
          RELIANCE RELIANCE PJ Library 02/09/2022 658.8 MCC 015541 02/09/2022 02/09/2022 BOOK