Principles of marketing : a global perspective / Philip Kotler ... [et al].
Material type:
TextPublication details: Singapore : Prentice Hall, 2009Edition: 2nd edDescription: xxvii, 670 p. : ill. ; 28 cmISBN: 9789810679521; 9810679521Subject(s): MarketingDDC classification: 658.870095 KOT
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RELIANCE PJ Library | 658.870095 KOT (Browse shelf (Opens below)) | Available | 004601 |
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| 658.85 WIL Integrity Selling: how to succeed in selling in the competitive years ahead | 658.87 BER Retail management : a strategic approach / | 658.870095 KOT Principles of marketing : an Asian perspective / | 658.870095 KOT Principles of marketing : a global perspective / | 658.872 COL Social media commerce for dummies / | 658.872 ELE Electronic commerce 2006 : a managerial perspective / | 658.872 LAU E-commerce : business, technology, society / |
Includes bibliographical references and index.
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