Principles of marketing : a global perspective / Philip Kotler ... [et al].

By: Contributor(s): Kotler, PhilipMaterial type: TextTextPublication details: Singapore : Prentice Hall, 2009Edition: 2nd edDescription: xxvii, 670 p. : ill. ; 28 cmISBN: 9789810679521; 9810679521Subject(s): MarketingDDC classification: 658.870095 KOT
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658.870095 KOT (Browse shelf (Opens below)) Available 004601
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Includes bibliographical references and index.

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