Marketing research / David A. Aaker, V. Kumar, George S. Day.
Material type: TextPublication details: New York : Wiley , c1995Edition: 5th edDescription: xvi, 782 pISBN: 9780471552543; 0471552542Subject(s): Marketing research | Marketing researchDDC classification: 658.83 AAK LOC classification: HF5415.2 | .A14 1995Item type | Current library | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|
BOOK | RELIANCE PJ Library | 658.83 AAK (Browse shelf (Opens below)) | Available | 015521 |
Total holds: 0
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658.82 SHI Integrated marketing communications in advertising and promotion / | 658.827 GIL Brand warriors | 658.83 AAK Marketing Research (5th Edition) | 658.83 AAK Marketing research | 658.83 CHI Marketing Research | 658.83 CHI Marketing Research | 658.83 CHI Marketing Research |
Includes index.
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