Marketing research (Record no. 4710)

MARC details
000 -LEADER
fixed length control field 00765nam a2200289 a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 950811s1995 nyu 00100 eng
010 ## -
-- 94040075
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780471552543
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0471552542
035 ## -
-- 7460016
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency DLC
-- NLB
-- NLB
-- OrLoB-B
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.2
Item number .A14 1995
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.83 AAK
090 ## -
-- HF5415.2
-- Aak
100 10 - MAIN ENTRY--PERSONAL NAME
Personal name Aaker, David A.
245 10 - TITLE STATEMENT
Title Marketing research
Statement of responsibility, etc. / David A. Aaker, V. Kumar, George S. Day.
250 ## - EDITION STATEMENT
Edition statement 5th ed.
260 0# - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York
Name of publisher, distributor, etc. : Wiley
Date of publication, distribution, etc. , c1995.
300 ## - PHYSICAL DESCRIPTION
Extent xvi, 782 p.
500 ## - GENERAL NOTE
General note Includes index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing research.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing research.
700 10 - ADDED ENTRY--PERSONAL NAME
Personal name Kumar, V.
700 10 - ADDED ENTRY--PERSONAL NAME
Personal name Day, George S.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Full call number Barcode Date last seen Price effective from Koha item type
          RELIANCE RELIANCE PJ Library 02/07/2022 658.83 AAK 015521 02/07/2022 02/07/2022 BOOK