Marketing research (Record no. 4710)
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000 -LEADER | |
---|---|
fixed length control field | 00765nam a2200289 a 4500 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 950811s1995 nyu 00100 eng |
010 ## - | |
-- | 94040075 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9780471552543 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 0471552542 |
035 ## - | |
-- | 7460016 |
040 ## - CATALOGING SOURCE | |
Original cataloging agency | DLC |
Transcribing agency | DLC |
Modifying agency | DLC |
-- | NLB |
-- | NLB |
-- | OrLoB-B |
050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
Classification number | HF5415.2 |
Item number | .A14 1995 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.83 AAK |
090 ## - | |
-- | HF5415.2 |
-- | Aak |
100 10 - MAIN ENTRY--PERSONAL NAME | |
Personal name | Aaker, David A. |
245 10 - TITLE STATEMENT | |
Title | Marketing research |
Statement of responsibility, etc. | / David A. Aaker, V. Kumar, George S. Day. |
250 ## - EDITION STATEMENT | |
Edition statement | 5th ed. |
260 0# - PUBLICATION, DISTRIBUTION, ETC. | |
Place of publication, distribution, etc. | New York |
Name of publisher, distributor, etc. | : Wiley |
Date of publication, distribution, etc. | , c1995. |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xvi, 782 p. |
500 ## - GENERAL NOTE | |
General note | Includes index. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Marketing research. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Marketing research. |
700 10 - ADDED ENTRY--PERSONAL NAME | |
Personal name | Kumar, V. |
700 10 - ADDED ENTRY--PERSONAL NAME | |
Personal name | Day, George S. |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|
RELIANCE | RELIANCE | PJ Library | 02/07/2022 | 658.83 AAK | 015521 | 02/07/2022 | 02/07/2022 | BOOK |