Marketing research
Aaker, David A.
Marketing research / David A. Aaker, V. Kumar, George S. Day. - 5th ed. - New York : Wiley , c1995. - xvi, 782 p.
Includes index.
9780471552543 0471552542
94040075
Marketing research.
Marketing research.
HF5415.2 / .A14 1995
658.83 AAK
Marketing research / David A. Aaker, V. Kumar, George S. Day. - 5th ed. - New York : Wiley , c1995. - xvi, 782 p.
Includes index.
9780471552543 0471552542
94040075
Marketing research.
Marketing research.
HF5415.2 / .A14 1995
658.83 AAK