Principles of marketing / Philip Kotler, Gary Armstrong.
Material type: TextPublication details: Boston : Pearson Prentice Hall, 2012Edition: 14th ed., global edDescription: xxiv, 613, [97] p. : col. ill. ; 29 cmISBN: 027375243X; 9780273752431Subject(s): MarketingDDC classification: 658.8 KOT LOC classification: HF5415 | .K636 2012Item type | Current library | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|
BOOK | BAC PJ Library | 658.8 KOT (Browse shelf (Opens below)) | Available | 002181 |
Total holds: 0
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658.8 INC Marketing And Selling | 658.8 INC The Best of Inc. guide to marketing and selling / | 658.8 JEF Modern Marketing | 658.8 KOT Principles of marketing / | 658.8 KOT Marketing management / | 658.8 KOT Principles of marketing / | 658.8 KOT Principles Of Marketing |
Includes bibliographical references and index.
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