Principles of marketing / (Record no. 3801)

MARC details
000 -LEADER
fixed length control field 00781cam a2200265 a 4500
001 - CONTROL NUMBER
control field 16581884
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20220819022942.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 101216s2012 maua b 001 0 eng
010 ## -
-- 2010052017
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 027375243X
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780273752431
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency DLC
-- NUSCL
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415
Item number .K636 2012
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8 KOT
090 ## -
-- HF5415
-- Kot 2012
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Kotler, Philip.
245 10 - TITLE STATEMENT
Title Principles of marketing /
Statement of responsibility, etc. Philip Kotler, Gary Armstrong.
250 ## - EDITION STATEMENT
Edition statement 14th ed., global ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Boston :
Name of publisher, distributor, etc. Pearson Prentice Hall,
Date of publication, distribution, etc. 2012.
300 ## - PHYSICAL DESCRIPTION
Extent xxiv, 613, [97] p. :
Other physical details col. ill. ;
Dimensions 29 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Armstrong, Gary
Fuller form of name (Gary M.)
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Date last checked out Price effective from Koha item type
          RELIANCE BAC PJ Library 02/26/2021 2 658.8 KOT 002181 09/14/2023 09/14/2023 02/26/2021 BOOK